D E F E N C E S A

C O N C E P T / A R T D I R E C T I O N / F I N I S H E D A R T

I had the opportunity to be the lead Art director on the Defence SA account for 3 years. After obtaining the account I had re designed all of their material with the only mandatories of a hexagon and the font IMPACT!

The hexagon pattern that runs throughout the design is to subliminally represent puzzle pieces, the puzzle pieces represent DEFENCE SA itself, they know the pieces to the over all puzzle. Even if they are putting things in action now, they know the long term goal, 20, 30, 40+ years ahead.